Privacy Policy

777ay Privacy Policy — How We Keep Your Data Safe

The security of your personal data is our top priority at 777ay. This Privacy Policy clearly explains what data we collect, why we collect it, how it is used, and how well it is protected.

Last Updated: January 2026

Core Data Protection Principles

Protected by SSL Encryption
Never Sold to Third Parties
GDPR-Compliant Policy
Right to Delete Your Data at Any Time
Transparent Cookie Policy
About This Policy

This Privacy Policy applies to all users of the 777ay website and mobile app. By using the platform, you consent to the collection and use of information as described in this policy. This policy may be updated periodically — we recommend checking back from time to time.

Our Commitment

How 777ay Protects Your Data

We follow the highest industry standards to safeguard your privacy.

256-bit SSL Encryption

Every transaction and piece of personal data at 777ay is protected by bank-grade 256-bit SSL encryption. No third party can access this information.

No Sale of Data

777ay never sells or shares your personal data with advertisers. Your information is used solely for the purpose of operating the platform.

Full User Control

You can view, correct, or request deletion of your stored data at any time. Your rights over your personal information are always upheld.

Minimal Data Collection Policy

777ay collects only the data that is necessary. No excessive or unnecessary information is gathered — this is a core part of our data minimization policy.

Secure Server Storage

All user data is stored on secure servers meeting international standards. Protection is ensured through regular security audits and penetration testing.

Breach Notification System

In the event of a security breach, 777ay will notify affected users within the required timeframe and take prompt action.

01What Information We Collect

Under the 777ay Privacy Policy, we only collect information that is strictly necessary to operate the platform. This data falls into two categories — what you provide directly, and what is collected automatically.

Directly Provided Information:

  • Identity Information: Full name, date of birth, nationality, and gender.
  • Contact Information: Email address and mobile number.
  • KYC Documents: A copy of your national ID, passport, or driving licence.
  • Payment Information: bKash/Nagad/Rocket number or bank account details.
  • Account Information: Username and password (encrypted).

Automatically Collected Information:

  • Device Information: IP address, device type, operating system, and browser.
  • Usage Data: Pages visited, time spent on site, and games played.
  • Transaction History: Deposit, withdrawal, and betting records.
  • Cookies & Local Storage Data: Used to improve your experience.
777ay never directly collects your bank PIN, credit card CVV, or any passwords. All payments are processed through secure gateways.

02Why We Collect Your Information

Under the 777ay Privacy Policy, every piece of data we collect has a specific purpose. Nothing is collected without a clear reason.

Data Type Reason for Collection Legal Basis
Identity Information Account Registration & KYC Verification Contractual Obligations
Payment Information Deposit & Withdrawal Processing Contract Performance
Transaction History AML & Fraud Prevention Legal Obligations
Device Information Security Monitoring Legitimate Interest
Usage Data Platform Improvement & Personalisation Legitimate Interest
Contact Information Support & Important Notices Contract Performance

03How Your Data Is Used

Data collected at 777ay is used exclusively for the purposes listed below. No data is used beyond these defined limits.

  • Account Management: Registration, login, account verification, and identity confirmation.
  • Transaction Processing: Processing deposits and withdrawals securely.
  • Customer Support: Handling complaints, resolving issues, and providing support.
  • Security Monitoring: Detecting fraud, preventing money laundering, and identifying duplicate accounts.
  • Personalized Experience: Providing game suggestions and offers tailored to your preferences.
  • Legal Compliance: Compliance with licensing authority guidelines and applicable local laws.
  • Contact: Sending important updates, security alerts, and promotional offers.
You can unsubscribe from promotional emails or messages at any time. However, critical security notifications cannot be turned off.

04Data Sharing Policy

777ay never sells your personal data. However, in limited circumstances, certain information may be shared with specific third parties as outlined below.

  • Payment Processors: Only the payment details necessary to process transactions via bKash, Nagad, Rocket, or bank transfer are shared.
  • Game Software Providers: Game providers such as Pragmatic Play and Evolution Gaming may receive limited data necessary to run their software.
  • Legal Authorities: Information may be disclosed to government authorities when required by a valid legal order or investigation.
  • AML Service Provider: Certain information may be shared with third-party verification agencies for anti-money laundering purposes.
All third-party service providers are contractually bound to comply with 777ay's privacy standards and may not use your data for their own purposes.

05Cookies & Tracking Technologies

777ay uses cookies on this website. Cookies are small text files stored in your browser that help improve site functionality.

  • Essential Cookies: Used to maintain login sessions, ensure security, and remember language preferences. These cannot be disabled.
  • Functionality Cookies: Used to remember your preferences and settings.
  • Analytical Cookies: Helps us understand which parts of the website are used most. This data is entirely anonymous.
  • Local Storage: Used to store game preferences and temporary session data.

You can manage or delete cookies through your browser settings, though doing so may limit certain features of the website.

06Technical Data Security Measures

777ay applies industry-leading technology to protect your data — security is enforced at both the software and organizational level.

  • Encryption: All data is stored with AES-256 encryption, and all communications are secured using TLS 1.3 protocol.
  • Two-Factor Authentication (2FA): Two-factor authentication is available as an added layer of account security.
  • Firewall & DDoS Protection: Multiple layers of security are active at the server level.
  • Regular Security Audits: Third-party security experts conduct regular system audits.
  • Staff Training: Only a limited number of 777ay staff can access user data, and all are bound by strict confidentiality agreements.
No system is 100% impenetrable, but 777ay is committed to keeping your data as secure as possible. If you notice any suspicious activity, please contact us immediately.

07Data Retention Period

Under the 777ay Privacy Policy, different types of data are retained for different periods of time.

  • Account Information: For the duration the account is active, and for at least 5 years after closure (as required by law).
  • Transaction Records: Retained for a minimum of 5 years to meet AML and legal obligations.
  • KYC Documents: Retained for up to 5 years after account closure.
  • Communication History: Support tickets and chat records are retained for 2 years.
  • Marketing Preferences: Deleted immediately upon unsubscribe.

Once the retention period expires, data is securely deleted or anonymised.

08Your Rights

Under the 777ay Privacy Policy, you have the following rights regarding your personal data.

Right to Know

You can find out what data we hold about you and how it is being used.

Right to Rectification

You may request corrections to any inaccurate or incomplete information.

Right to Erasure

In certain circumstances, you can request that your data be deleted.

Right to Restrict Processing

In certain cases, you can request that the processing of your data be restricted.

Right to Data Portability

You can request an export of your data in a portable format.

Right to Object

You may object to the use of your data for marketing or profiling purposes.

To exercise any of these rights, email us at [email protected]. We will respond within 30 business days.

09Protection of Minors' Data

777ay is strictly not intended for anyone under 18. We do not knowingly collect personal data from minors.

  • Age Verification: Date of birth is verified at registration and reconfirmed during the KYC process.
  • Parental Advisory: If a minor accidentally creates an account, it will be closed immediately and all associated data will be deleted.
  • Report: If you suspect a minor is using the platform, please notify us at [email protected].
Parents can use parental control software to prevent their children from accessing online gaming sites.

10Changes to the Privacy Policy

777ay reserves the right to update this Privacy Policy at any time. When changes are made, the "Last Updated" date at the top of this page will reflect the revision.

  • Major Changes: You will be notified at your registered email address before any major changes to the policy take effect.
  • Minor Changes: Linguistic or technical corrections may be made without prior notice.
  • Continued Use: Continued use of the platform after a policy update constitutes acceptance of the new policy.
  • Latest Version: The latest version published on this page is always the applicable version.
Keep your account email address up to date to receive notifications about policy changes.

11Contact & Complaints

If you have any questions, concerns, or complaints about this Privacy Policy, please get in touch. 777ay's dedicated privacy team takes all requests seriously.

Email Support

[email protected]

Response Time: Within 24 Hours

Live Chat

Via the chat button on the website

Response Time: 24/7 Instant

We aim to provide an initial response within 7 business days of receiving a complaint, with a full resolution within 30 business days.

Get Started Safely

Now That You Know Your Data Is Safe — Join 777ay

Your privacy is fully protected. Register with confidence and enjoy the best gaming experience in Bangladesh.

SSL
Encryption
GDPR
Compatible
24/7
Support
18+
Age Limit
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